Target's bullseye in a single confident red is one of retail's cleanest and most literal logos.
The palette
The colors, one by one
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Target Red#CC0000
In a palette, this red tone signals energy, urgency, and appetite.
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White#FFFFFF
In a palette, this white tone signals simplicity, clarity, and space.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| Target Red | #CC0000 | 204, 0, 0 |
| White | #FFFFFF | 255, 255, 255 |
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